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11 Aug 2015

Cultural Monkey Business: How Local Fauna Can Impact an Industry

Vox Orbis / 11 Aug 2015 Sun

Photo: Native Indian primates, such as this Rhesus Macaque, present a unique problem to solar farms cropping up in the area. Paul Asman and Jill Lenoble/Flickr

Solar energy is not a new technology. Historians can trace its roots back to to the 7th century B.C., when magnifying glasses were first used to concentrate the sun’s rays into a lethal, ant-burning force.

The technology has progressed by leaps and bounds since then, but as this article from the MIT Technology Review exemplifies, it is not yet enough. In this story, Richard Martin offers the example of India, a country that faces not only a harsh climate particularly adept at destroying western-designed solar panels, but also a population of dew-seeking monkeys that wreak havoc on the expensive equipment.  

Martin’s study of India is a perfect example of how localization—the process of tweaking a product or service to fit a specific culture, climate or location—is an essential step in an increasingly global business world.

Click here to read Martin’s take on how local culture can completely change the face of an industry.